Pashu Palan Mela of Guru Angad Dev Veterinary and Animal Sciences University, Ludhiana witnessed an overwhelming response with significant sales of livestock feed supplements, fish products, milk products and meat-ba
sed delicacies. The event reinforced the university's role in promoting breed improvement, scientific livestock farming, and high-quality animal-based products for the public.
Dr. JPS Gill, Vice-Chancellor stated, ‘The encouraging response of farmers and the impressive sales figures reflect the trust in university’s research-backed products. Our focus remained on developing innovative and scientifically proven livestock solutions to enhance farmers' profitability and animal productivity.’
The university’s animal nutrition products saw remarkable demand, generating a total revenue of around ?14.0 lakh in two days and securing orders worth ?35.0 lakh from various institutions like Krishi Vigyan Kendras (KVKs) for feed supplements. The top-selling items included Type-2 Mineral Mixture, Area-Specific Mineral Mixture, Mineral Mixture for Pigs and Fishes, Bypass Fat and Uromin Lick. These products, designed to cater to diverse livestock needs, earned appreciation from farmers for their role in enhancing animal health and productivity.
Fish-based value-added products were another major attraction, generating ?1.22 lakh in sales. Visitors enthusiastically purchased ready-to-eat delicacies such as Fish Momos, Fish Bites, Fish Burgers, Fish Tikki, Fish Samosa, Fish Fingers, Fish Fillet, and Fish Chaat. The increasing demand for fish-based foods reflected a shift toward healthy and protein-rich dietary choices. Additionally, the university’s meat products, including Chicken Nuggets, Goat Meat Nuggets, Chicken Pickle, Chicken Meatballs, Chicken Patties, Chicken Meat Samosas, and boiled eggs generated ?40,000 in sales, highlighting the increasing consumer interest in high-quality processed meat products.
The dairy section recorded impressive sales of ?1.53 lakh, offering a diverse range of 16 milk-based products, including Flavored Milk, Ice Creams, Lassis, Burfi, Milk Cake, Kulfi, and Dhoda Burfi. These traditional and innovative dairy items gained popularity among farmers, emphasizing the demand for fresh and high-quality dairy products.
Dr. RS Grewal, Director of Extension Education added that it is not just about sales; it is a platform for knowledge sharing and capacity building. By bridging the gap between research and practical implementation, varsity continues to empower farmers, enhance livestock productivity, and promote sustainable animal agriculture.
